Highlight your strengths!—And what is most relevant to your potential employer. In-coming resumes are typically reviews in 10-30 seconds, so make the effort in determining which points of your resume most strongly support your qualifications. Do some research on their job postings, and take note of keywords. Include these keywords in your resume and place them in sections that are more apt to be read by your potential employer. This is your hook for the reader and the rest of the resume reels them in. Writing your resume with this in mind will greatly enhance your chances of landing that dream job!