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Letters by Sector: Sales

When writing a cover letter for sales, marketing, our public relations job, it’s important to do an amazing job of SELLING yourself. Here are a few tips to help you make a strong sales cover letter.

Take time to make sure your letter includes quantifiable achievements. That means you mention sales volume achieved, responses on marketing strategies, percentages or anything that measures success. Numbers are a great way to gauge your effectiveness as a sales employee.

The best way to make these quantifiable achievements catch an employer’s eyes is to present them in bulleted points. It’s also highly effective to boldface sales numbers and percentages like this::

  • Introducing new website SEO strategies that heightened monthly page views from 10,000 to 50,000 within one month.
  • Designing and launching a dynamic referral program that increased customer referrals by 60%.

Achievements only get you so far without the skills! – Discuss your relevant skills and expertise that the employer is looking for. But aim to discuss your skills in the context of previous achievements — give a specific example of how your skills are put into real work.