Letters by Job Type: Sales Representative

While resume is tailored to a specific career, your cover letter should be customized to a specific position. Putting the time into researching the company and the position you want is crucial when it comes to effective cover letter writing, without it, your cover letter will quickly find itself in the trash bin. The most common mistake job seekers make is making little to effort in researching the company prior to the application. Researching the company will show your potential employer that you value the company’s needs and values.

Along with research, your cover letter should be unique. Choose your words carefully and craft your resume to be apart from the generic crowd.  If you take the time and effort to be creative with your words, it reflects the effort you put into writing each detail of your cover letter.

Your LinkedIn profile is also important –spending time updating your LinkedIn profile is just as important as the detail you put into a cover letter and resume. Use social media to your advantage. This is especially more advantageous if you have gained traction in blogs, sales events, or leadership positions. Adding a LinkedIn account to your cover letter will show your potential employer that extra creativity, which ultimately makes you a more viable candidate for the job!