Letters by Originality: Original
Just like any great resume, a great cover letter should be tailored to the specific job opening. This will show your potential employer that you are passionate about your application in their company and not just blindly sending generic cover letter everywhere. Writing an original cover letter can take a little time, but it's important to make the effort to show the company that you are a good match.
When it comes to cover letters, taking the time to get personal is really important. Find out as much as you can about the organization and the hiring manager. Personalize your cover letter to address the individual personally. Do research online or you can even make a call to find out who the hiring manager is. Also, if you know someone in the company, you can mention their name in your cover letter. Name dropping works -- this help your cover letter get a closer look if it mentions someone in the company. That's important both from your perspective and from the employee's, especially if the company has an Employe Referral Program and is eligible for a bonus.
Show your recruiter how you learned about the job opening as well. Include this in the first paragraph of your cover letter. The company wants to know where you found out of the job posting, especially when you found the listing on a job board or other site where they paid to post. Take a step further and mention words from the company’s vision and mission statements. This can usually be seen in company’s website.
Following the above points will make your resume specially crafted for the job opening and it will showcase how you love to be part of the company!