Highlight your strengths. But don't just list down all your skills and experiences. Select what is most relevant to your current potential employer. In-coming resumes are typically reviewed for about 10-30 seconds, so make an effort in determining which points or phrases in your CV that most strongly support your current job search objective. Put these points on parts of your resume that are more apt to be read. This is your hook for the reader and the rest of your resume just reels them in.